EnergySage Explanation Graphic Client: EnergySage is a company that helps consumers compare solar panel configurations and installers to find the best option for themselves to save money now and over time as well as, of course, help save the environment. Challenge:...
Tingo Website Client: Smarter Travel, a division of TripAdvisor, was launching a brand-new travel website, specifically aimed at budget-conscious travelers. When people book hotels on the website, the site would track the hotel room and, if the price of the room...
Airfarewatchdog Landing Page Client: Airfarewatchdog is a travel site that employs a team of “Fare Analysts” to find, research, and share especially low fares with its subscribers and site visitors. It also added hotel deals to the mix as a secondary service. The...
Hotelwatchdog Landing Page Client: Hotelwatchdog, an off-shoot of Airfarewatchdog, provides “deal alerts” to its budget-conscious traveller subscribers to let them know when hotels have adjusted their rates down. Challenge: While the Airfarewatchdog...
Sniqueaway Landing Page Header Client: SniqueAway was a “flash” travel site that offered limited-team deals on high-end hotels to discerning, but still budget-savvy, travellers, largely ages 25-50. The site listed 10-15 new hotel deals each week. ...
Poggled Website Client: Poggled was a website and social media platform designed to connect social drinkers ages 21-30 and alert them to drink specials, happy hours, and other drinking-related special events in their nearby cities. Challenge: The biggest challenge was...
Marshalls “Fashion Police” Minisite Client: Marshalls is a multi-billion-dollar off-price retail company whose shoppers (more female than male, roughly ages 25-55) are equally interested in fashion and value. Challenge: The public relations team wanted to...
CuePR Home Page Client: CuePR was a new PR firm catering to B2B companies and other types of agencies. Challenge: The client felt strongly about using archive photos as part of the brand aesthetic. It was up to me to both convey the key differentiators and value to...
Buccaneer Hotel Sales Description on SniqueAway Client: SniqueAway was a flash travel site that offered limited-time deals on high-end hotel and resort properties for travelers who valued both exceptional experiences and good value. Challenge: Each week, SniqueAway...
ADIDAS MICOACH WEBSITE Client: Adidas is a multi-billion-dollar corporation, best known for its shoes, athletic wear and accessories. The target audience varies a bit by sub-brand, but largely they cater to fitness enthusiasts ages 18-50 who care about style as much...
