CuePR Home Page
CuePR was a new PR firm catering to B2B companies and other types of agencies.
The client felt strongly about using archive photos as part of the brand aesthetic. It was up to me to both convey the key differentiators and value to clients while connecting those with the image the client chose for each page.
Since the each image was so eye-catching, I had to address it immediately in the body copy, using an element of the image as a metaphor to convey a key point about what made CuePR distinctive. Throughout the copy, the message stays focused on what CuePR does for its clients (instead of just who and/or what it is) to convey the points a client most needs to hear and encourage them to take the next step and get in touch.