STRIDE RITE SLIMERS PRODUCT DESCRIPTION
Stride Rite is a children’s shoe brand that focuses on delivering both quality and stylish footwear for kids. Stride Rite is available for purchase in-store, as well as via one shoe ecomm sites and its own site.
With dozens and dozens of new styles released each season, the challenge is to describe each pair in a unique way, while appealing to the customer (parent) and also making them sound like they’ll be favorites of the end user (the child).
The key style aspect to highlight was the combination of both “cute” and “gross” — a unique characteristic duo that a parent will immediately identify as appealing for their child’s personality. Additionally, it was important to emphasize the on/off ease by highlighting the elastic strap (a key for any parent that’s been in a hurry to get out the door) and the stay-put design that ensures little ones won’t accidentally step out of a slip-on and trip.