Reebok Outlet Breast Cancer Direct Mail
Reebok International Limited is a multi-billion-dollar, multi-national corporation specializing in sports apparel and footwear. Its outlet stores are direct-to-consumer locations selling outlet-specific merchandise to its audience of fitness enthusiasts with a special interest in savings.
The outlet stores were running a promotion on for its breast cancer awareness line and wanted to publicize both the line and the special savings message.
I wanted to make the connection between breast cancer awareness and the love and support from the allies who purchase breast cancer awareness products. Focusing on “wearing your heart” focused the message on how wearing these clothes conveys your support to everyone around you. (Not pictured is the back of the mailer that conveys that a percentage of all purchase go to fight breast cancer and support breast cancer awareness.)