Reebok Outlet Sports Direct Mail
Reebok International Limited is a multi-billion-dollar, multi-national corporation specializing in sports apparel and footwear. Its outlet stores are direct-to-consumer locations selling outlet-specific merchandise to its audience of fitness enthusiasts with a special interest in savings.
Reebok was running a 40% off promotion and wanted to focus on their sport-playing audience, an audience that they don’t often message to in their direct mail pieces.
To reach this audience, we opted to go with a very clear sports image to catch their attention, and I married the on-and-off-the-field concept with giving it your all as a player while saving in store.