Quarterback Daddy Back Cover Copy

Client:

Harlequin enterprises is a women’s and romance fiction publisher. The company has multiple imprints to publish novels with various themes to cater to specific audiences. 

Challenge:

Harlequin needed back cover copy for “The Firefighter’s Secret Baby,” a novel in its “Suddenly a Parent” line. As with any back cover copy, the challenge is to highlight the key elements from the storyline that will be most likely to attract and entice the ideal reader—all while staying within the Harlequin brand voice. 

Solution:

Making this novel sound especially appealing to the target audience involved combining the sexiness of a handsome, famous football star with the potential for a satisfying  potential perfect romance and perfect family ending.