Marshalls men’s direct mail
Marshalls is a multi-billion-dollar off-price retail company whose shoppers (more female than male, roughly ages 25-55) are equally interested in fashion and value.
Though Marshalls sells men’s clothing, its shoppers are largely female. The challenge for this project was to send a direct mail piece to its female audiences to encourage them to shop for men’s clothing—all while adhering to the Marshalls “Shop on!” campaign tone.
The “Shop on!”campaign was created to be affirmative, empowering encouragement for shopping with confidence and vigor. To create this piece, I decided to lean into the tone, making the piece a manifesto of sorts for women who shop for the men in their lives and keeping them looking good (at great prices). No, it’s not the most feminist perspective, but it rang true for the target audience it was sent to.