Kingsbury hollow magazine ads


Kingsbury Hollow, a neighborhood developed by A.D.Makepeace and Davenport Building Company, is an eco-friendly development abutting several acres of nature preserves and cranberry bogs in Carver, Massachusetts.


The challenge for the entire campaign was to catch people’s attention and intrigue them with the benefits of living in a eco-friendly neighborhood, without putting them off by seeming inaccessibly ecologically oriented.


The creative team decided that the tone for the campaign should be intelligent and clever, as much as possible conveying the eco-friendly element in a lighthearted, relatable way so that buyers would appreciate the benefit without being at all put off by it being “too green.” For each of these ads, I juxtaposed “eco” features—loons and 43 acres of land—with common neighborhood themes—crazy neighbors and block parties to convey that Kingsbury Hollow was like traditional suburban living…but also so much better.