Jetsetter black friday email

Client:

Jetsetter, a company within TripAdvisor, is a travel site geared toward discerning travelers looking for distinctive travel experiences, but who also appreciate deals and discounts on these experiences.  

Challenge:

Black Friday through Cyber Monday are popular times for people to spend, but not for them to book travel. Jetsetter wanted to capitalize on this spending with an enticement to get them to book hotels. 

Solution:

I opted to connect with the consumer experience by directly referencing their current life experience (shopping!) and playing with the common “shop ’til you drop” phrase to inspire them to research and book hotels.