SNIQUEAWAY NEW YEARS EMAIL
SniqueAway was a “flash” travel site that offered limited-team deals on high-end hotels to discerning, but still budget-savvy, travellers, largely ages 25-50. The site listed 10-15 new hotel deals each week.
The brand wanted to send an email to its list to build goodwill among subscribers and remind them of the brand as they begin to think about trips in the new year.
In keeping with the brand voice, the email message was warm and friendly and also just a touch cheeky and irreverent.