Fitad promo video
FiTAD is an advertising platform that helps health, fitness, and wellness companies and publishers target a mobile audience of 50M+ consumers interested in and receptive to those messages.
The company was looking for a short (under 2 minutes) explainer video to quickly and effectively convey the value proposition of their ad platform. It need to be business focused, but also still maintain the ethos of fitness and wellness. It also needed to work both on-site and as a standalone asset their sales reps could send to potential clients.
The tactic I took was to focus on the theme of goals and connecting the laudatory goals that the fitness/wellness/heath enthusiast have with helping the advertisers achieve their goals. Further, because the audience is on mobile, I emphasized how advertisers can create a deeper connection with their target audience by being right there with them as they pursue and achieve them.