Reebok Outlet Fall Direct Mail
Reebok International Limited is a multi-billion-dollar, multi-national corporation specializing in sports apparel and footwear. Its outlet stores are direct-to-consumer locations selling outlet-specific merchandise to its audience of fitness enthusiasts with a special interest in savings.
The challenge of this direct mail piece was to entice people into outlet stores to refresh their athletic wardrobe with a new autumn attire and footwear.
For athletes and fitness enthusiasts especially, transitioning into fall represents a change from the free-and-easy-ness of summer into a more focused, fresh, goal-oriented season. The copy calls that out directly, and pays off the idea with a compelling, urgent savings message.