EnDECA DIrect mail
Endeca was a software corporation that specialized in enterprise and eCommerce search, along with other business intelligence applications. Their target audience was other corporations that needed enterprise-level information search and access capabilities. Endeca was acquired by Oracle Corporation.
Endeca was looking for a “first-touch” direct mail piece to introduce their leads to the product in order to follow up with a sales call. The challenge was to stand out in crowded (snail) mail inboxes of their targets.
Most direct mail that these leads were receiving were uninteresting and visually forgettable. Knowing that the mailing list for this send was entirely male and a large percentage of them were golfers, the designer and I opted for a concept that would catch their attention with an image of an appealing off-hours activity and pair that with messaging about Endeca’s benefits to the organization.