Booking Buddy Tax Refund Email

Client:

BookingBuddy is a highly promotional aggregate travel search site, aimed squarely at getting budget-conscious travelers to browse and click on travel deals and specials. 

Challenge:

Booking Buddy would periodically send out promotional emails based on cultural events and circumstances. For this email, the concept was to connect tax season with taking a trip. 

Solution:

I decided to approach the email with the assumption that every recipient received a refund: Obviously, that wasn’t the reality, but the idea was compelling enough to get recipients to open the email and click on the deals—actions that drive revenue for BookingBuddy.