Booking Buddy Tax Refund Email


BookingBuddy is a highly promotional aggregate travel search site, aimed squarely at getting budget-conscious travelers to browse and click on travel deals and specials. 


Booking Buddy would periodically send out promotional emails based on cultural events and circumstances. For this email, the concept was to connect tax season with taking a trip. 


I decided to approach the email with the assumption that every recipient received a refund: Obviously, that wasn’t the reality, but the idea was compelling enough to get recipients to open the email and click on the deals—actions that drive revenue for BookingBuddy.