SNIQUEAWAY BEACH HOTELS BANNER
SniqueAway was a flash travel site that offered limited-time deals on high-end hotel and resort properties for travelers who valued both exceptional experiences and good value.
The brand needed an onsite banner callout to direct people to a special collection of beach hotels at discounted rates. The challenge was to inspire the visitor to consider beach trips and encourage them to click and view the collection.
Playing on the attractive imagery, I paired equal amounts of “beach” copy with “value” copy to create a desire for an aspirational trip that immediately then also seems accessible. The combination of the two led to a high clickthrough rate.