SNIQUEAWAY BEACH HOTELS BANNER

Client:

SniqueAway was a flash travel site that offered limited-time deals on high-end hotel and resort properties for travelers who valued both exceptional experiences and good value. 

Challenge:

The brand needed an onsite banner callout to direct people to a special collection of beach hotels at discounted rates. The challenge was to inspire the visitor to consider beach trips and encourage them to click and view the collection.

Solution:

Playing on the attractive imagery, I paired equal amounts of “beach” copy with “value” copy to create a desire for an aspirational trip that immediately then also seems accessible. The combination of the two led to a high clickthrough rate.