STRIDE RITE SLIMERS PRODUCT DESCRIPTION

Client:

Stride Rite is a children’s shoe brand that focuses on delivering both quality and stylish footwear for kids. Stride Rite is available for purchase in-store, as well as via one shoe ecomm sites and its own site.  

Challenge:

With dozens and dozens of new styles released each season, the challenge is to describe each pair in a unique way, while appealing to the customer (parent) and also making them sound like they’ll be favorites of the end user (the child).

Solution:

The key style aspect to highlight was the combination of both “cute” and “gross” — a unique characteristic duo that a parent will immediately identify as appealing for their child’s personality. Additionally, it was important to emphasize the on/off ease by highlighting the elastic strap (a key for any parent that’s been in a hurry to get out the door) and the stay-put design that ensures little ones won’t accidentally step out of a slip-on and trip.